基于模糊层次分析法的产品配色设计

李永锋; 朱丽萍

基于模糊层次分析法的产品配色设计

1.
江苏师范大学机电工程学院,徐州 221116

基金项目:

江苏省高校自然科学研究项目(10KJD460002)资助

详细信息

作者简介:
李永锋(1979-)讲师，硕士研究生，研究方向为感性工学和可用性工程yfli_xznu@yahoo.com.cn

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- 文章访问数: 230
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- PDF下载量: 2
- 被引次数: 0
出版历程
- 收稿日期: 2011-06-07
- 刊出日期: 2015-06-10

Product Color Design Based on Fuzzy Analytic Hierarchy Process

1.
College of Mechanical and Electrical Engineering,Jiangsu Normal University,Xuzhou 221116

摘要

摘要: 为设计出符合消费者感性需求的产品配色,提出基于模糊层次分析法的产品配色设计方法。首先,通过因子分析法确定产品的感性意象,并对产品部件的色彩进行分析,在此基础上制作实验样本。其次,构建最优配色的模糊层次分析模型,通过调查建立模糊评判矩阵,根据消费者需求设定感性意象的主观权重。最后,求解各方案的分数并进行去模糊化处理,依据平均值和标准差对其排序,确定最优配色。结合手机的配色设计进行研究,结果表明该方法是正确可行的。
- 产品配色设计 /
- 感性意象 /
- 模糊层次分析法 /
- 手机
Abstract: In order to design the product color that meets consumers' affective needs,product color design method based on fuzzy analytic hierarchy process(FAHP) was proposed.Firstly,factor analysis was utilized to determine the kansei images of products,and the colors of product components were analyzed.Based on this,experimental samples were made.Secondly,the FAHP model of the optimum color design was constructed.Fuzzy judgement matrix was built through investigation,and the subjective weights among kansei images were set according to customers' needs.Finally,the scores of alternatives were calculated and defuzzified.They were ranked through mean and standard deviation,and then the optimum color design was ascertained.An experimental study of mobile phone color design was conducted based on the presented method,and the results shown that this method is valid and feasible.
- product color design /
- kansei image /
- fuzzy analytic hierarchy process /
- mobile phone

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参考文献(16)

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