HU Yanyong. Research of Order Allocation of E-commerce Logistics Service Supply Chain Considering Customer Evaluation[J]. International Journal of Plant Engineering and Management, 2020, 25(1): 1-13

Research of Order Allocation of E-commerce Logistics Service Supply Chain Considering Customer Evaluation
HU Yanyong
School of Business Administration, Henan Polytechnic University, He'nan Jiaozuo 454000, China
Based on the importance of customer evaluation for developing e-commerce enterprises, this paper analyzes the customer evaluation as a fuzzy variable and establishes a multi-objective mixed integer order allocation planning model by considering customer satisfaction, which maximizes customer praise and minimizes procurement cost. As the optimization goal, transaction cost is optimized for the order allocation of the secondary e-commerce logistics service supply chain. In order to defuzzify the customer evaluation, a fuzzy evaluation method is designed to transform the customer evaluation from fuzzy language evaluation to numerical measurement. Finally, the feasibility and effectiveness of the model are verified by using a specific example, and the order is made for the e-commerce enterprise. The allocation provides a theoretical reference.
Key words:    customer reviews    e-commerce    logistics service supply chain    order allocation   
Received: 2019-09-17     Revised:
DOI: 10.13434/j.cnki.1007-4546.2020.0101
Corresponding author:     Email:
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HU Yanyong

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